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Tue, Jan 09

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Jackrabbit Club

NHRA Presents: Building an Employer Branding Strategy: Why "We're Hiring" Posts Don't Work

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NHRA Presents: Building an Employer Branding Strategy: Why "We're Hiring" Posts Don't Work
NHRA Presents: Building an Employer Branding Strategy: Why "We're Hiring" Posts Don't Work

Time & Location

Jan 09, 2024, 7:30 AM – 9:30 AM

Jackrabbit Club, 40 Anderson Ave, Rochester, NY 14607, USA

About the event

In today's competitive job market, attracting and retaining top talent goes beyond simply posting job openings. Building a strong employer brand is essential for attracting the right candidates and creating a positive reputation in the marketplace. This session is focused on unique aspects of Employer Branding. Participants will learn the importance of employer branding & knowing what sets them apart from competitors, how to leverage social media, enhance Glassdoor ratings, and create compelling content that resonates with candidates.

During this program you will learn....

  • What is employer branding and why it’s critical for recruitment 
  • Framework for a survey-based assessment to uncover factors driving candidates' and employees' attraction to the company, and identifying what sets the organization apart from competitors
  • Boost your Glassdoor ratings without spending money 
  • Creating a social media content calendar & developing content that attracts your next hire

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