NHRA Presents: Building an Employer Branding Strategy: Why "We're Hiring" Posts Don't Work

In today's competitive job market, attracting and retaining top talent goes beyond simply posting job openings. Building a strong employer brand is essential for attracting the right candidates and creating a positive reputation in the marketplace. This session is focused on unique aspects of Employer Branding. Participants will learn the importance of employer branding & knowing what sets them apart from competitors, how to leverage social media, enhance Glassdoor ratings, and create compelling content that resonates with candidates.

During this program you will learn....

• What is employer branding and why it’s critical for recruitment 

• Framework for a survey-based assessment to uncover factors driving candidates' and employees' attraction to the company, and identifying what sets the organization apart from competitors

• Boost your Glassdoor ratings without spending money 

• Creating a social media content calendar & developing content that attracts your next hire