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5 Reasons Sourcing Candidates is Essential for Your Next Hire

Man with two women on either side of him, each have different captions. Man's caption says "my company's recruiting strategy." He appears to be interested in the woman on his left, whose caption says "Posting jobs to: indeed, linkedin, reddit, glassdoor,, ziprecruiter, careerbuilder,,,,". He is ignoring the woman whose caption is, "candidate sourcing."

Finding the right candidate for an open position is more than just posting a job listing and hoping for the best. It involves a proactive approach known as candidate sourcing. Let’s explore 5 reasons why candidate sourcing is essential for successful hiring!

1. Quality over Quantity

When you rely solely on applicants who respond to job postings, you limit your options– and quantity does not necessarily equal quality. Candidate sourcing opens the door to a broader talent pool. It allows you to reach passive candidates – individuals who may not actively be looking for a job but possess the skills and experience your company needs. Instead of sifting through a large number of applications, you can target individuals with the specific skills and qualifications required for the position.

2. Reduce Time-to-Hire

Time is of the essence in the hiring process. Vacant positions can lead to productivity losses and increased workloads for existing team members. Sourcing candidates in advance allows you to build a pipeline of potential hires. When a position becomes open, you already have a pool of pre-qualified candidates, reducing the time it takes to fill the role.

3. Enhance Diversity and Inclusion

Diversity in the workplace is not just a buzzword; it's a key driver of innovation and success. Sourcing candidates gives you the opportunity to actively promote diversity and inclusion in your hiring process. By reaching out to a diverse range of candidates, you create a more dynamic and vibrant work environment that fosters creativity and different perspectives.

4. Build a Strong Employer Brand

A positive employer brand is a powerful tool in attracting top talent. When you actively source candidates, you demonstrate that your company is proactive and invested in its workforce. This proactive approach not only attracts potential hires but also enhances your reputation in the industry. A strong employer brand can be a deciding factor for candidates when considering job offers.

5. Recruit Based on Skills– Not Qualifications

Skills-based sourcing, or skills-based recruiting, is a targeted talent acquisition strategy centered on identifying and recruiting individuals based on their specific skills and competencies, bypassing traditional qualifications. This approach streamlines the hiring process, ensuring a better match between a candidate's abilities and job requirements. By prioritizing skills over credentials, it promotes diversity, adaptability, and the formation of dynamic, high-performing teams. Skills-based sourcing is a forward-thinking recruitment method aligned with the evolving needs of businesses.

Are you sourcing candidates for your open positions? If not– you’re missing out! Maybe you’re left wondering how to get started? This is one of our favorite things to talk about– contact us today!

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